Leading hotel opens in Yunyan

On Sept 9, the opening ceremony of Guiyang SSAW Boutique Hotel was held in Yunyan district.

SSAW Boutique Hotel is a subsidiary of leading domestic hotel group SSAW Hotels and Resorts Group. Founded in 1997 and positioned in the "selected full-service urban vacation" market, the group focuses on providing travel services that combine cultural texture and comfortable experiences for "knowledgeable travelers".

As a pioneer in high-end boutique hotels in China, the group has expanded to 28 provinces and cities nationwide, with 474 hotels and 94,000 guest rooms, ranking first in the market share of resort hotels in the country.

Mr Fei Hua, the group's CEO, said in a speech that the Guiyang branch is an important milestone in SSAW's nationwide strategy. As a transportation hub and economic and cultural center in Southwest China, Guiyang's diversity and vitality is highly compatible with the group's core concept of an "Eastern Cultural Experience". It will make Guiyang central to its strategy, continue to cultivate the southwest market, create a cultural hotel matrix, and help develop regional cultural tourism.

The opening of the hotel in Guiyang is not only a crucial step in the brand's nationwide layout, but also a new starting point for SSAW and Guiyang to work together and create a better future.