Guiyang Cinema blends ethnic culture with modern cinema

Ethnic culture meets modern cinema in a vibrant fusion of tradition and innovation at Yuejie Cinema in Guiyang's Yunyan district.

Since the Spring Festival, over 280,000 visitors have stepped into this cultural hub — not just for blockbuster films but to experience a one-of-a-kind cultural journey rooted in ethnic unity.

From the melodic echoes of Dong songs in IMAX to the aroma of Bouyei sweets and green tea, Yuejie Cinema has redefined what a theater can be.

A Dong Grand Song performance on stage in front of Yuejie Cinema. [Photo/WeChat account of Yunyan district]

The cinema has used the iconic Dong Grand Song to bridge film and intangible cultural heritage. It has hosted over 20 ethnic-themed events, including live performances, fashion shows, and traditional crafts.

The breakout success of Ne Zha 2, which features Dong musical elements, brought unexpected attention to the cinema and prompted live concerts by the film's composers.

An intangible cultural heritage market attracts many visitors. [Photo/WeChat account of Yunyan district]

Event showcases and ethnic marketplaces have turned the cinema into a cultural hotspot, driving a 40 percent increase in foot traffic and boosting local artisan sales by 35 percent.

Through immersive experiences and cross-industry collaboration, Yuejie Cinema is becoming a model for cultural revitalization, bringing ethnic traditions to new audiences and fueling local economic growth.