Yunyan's first comprehensive entertainment festival opens

A three-month entertainment festival integrating shopping sprees, food exploration, comfortable accommodations, and health maintenance was launched in Yunyan district, Southwest China's Guiyang on Dec 7, with Wang Qian, Yunyan's district mayor announcing the inauguration of the activity. 

Du Lingyun, member of the standing committee of CPC Yunyan committee, makes a speech at the inauguration. [Photo/yunyan.gov.cn]

With the theme of "enjoying a happy life in Yunyan with its excellent consumption environment," the event adopts a modern marketing model to explore the district's consumption potential, aiming to stimulate medium and high-end consumption in Yunyan. 

The development of several Yunyan shopping brands were also included into the activity, by taking advantage of the integration of commerce, tourism, culture and sports, promotions and discounts, the nighttime economy, as well as food festivals. 

The shopping sprees provide various promotions to customers, which will take place in several major commercial complexes in the district, including supermarkets, shopping malls, and convenience stores. 

The lavish eating component of the activity will include food exploration activities across the district in major commercial complexes, several streets and alleys, brand stores, as well as popular restaurants. A card punching and stamp collection activity will also be included to showcase small restaurants across the district. 

Free hotel accommodation prizes will be open to consumers who finish punching their cards according to the on-site instructions. 

For the upcoming Spring Festival, which falls on Jan 25, several cultural activities will be held. In addition, people can also enjoy Peking Opera at the Fangzhou Stage and cross talk performances at Shanren association. 

Key venues for the activity will be the newly opened Vanke Incity, Wanda Plaza, and Yitian Holiday Resort.